If you need an aesthetically perfect log, you will find plenty of logo generators. But what you actually need is a logo maker, not a generator. The names are similar, but make no mistake: they are very different. As suggested, a logo generator will generate a logo for you, while a logo maker is a toolkit for you to create your own logo on your own.
One might be tempted to use a logo generator, as it seems like it takes less work. And we understand it well! But this is the precise reason why we do not recommend the logo generator. If you leave the work to a logo generator, it means that you will have less control over the end result produced. And if you don’t decide for yourself what your logo will look like, you may end up with a poor result, which will not leave an impression.
Don’t worry, though: using a logo maker doesn’t mean you’ll be creating all of the graphics yourself, but you can trust us: it’s not that hard. News’s logo maker makes it easy to create a logo for anyone who wants to design their own, original and well-made logo, without needing to know how to code or draw!
What is the difference between a logo maker and a logo generator?
To put it simply, a logo generator offers you a ready-made logo. A logo maker, on the contrary, gives you the tools for you to create your own logo.
Let’s first analyze how a logo maker works.
New has taken the best of both: it’s a logo generator and logo maker all at the same time! You start with a logo template that is generated through Artificial Intelligence. This means that New will offer you a logo that matches your company’s information! Then, it will be up to you to customize your logo with the online tools that we offer on the site.
Each logo maker has a different toolkit and its own features, which vary from designer to designer. But basically, each of them gives you tools so that you can choose your logo in its overall shape, color palette, reference font, and logo artwork.
Some logo makers, like here at New, have a very large library of fonts, images, and templates that you can use, while others don’t…
If you are looking for the right logo maker for your business, be sure to choose a tool that will offer you a wide range of customization. Then we have the logo generators.
Like logo makers, every logo generator will be different. But all of them operate on similar principles:
– You enter your brand information, name and slogan
– You choose your sector
– You choose a few keywords to define your brand’s personality
– You choose one or more colors for your brand
Once you have entered all this information, the site will offer you a suggested logo or a whole series of logos. All will be generated via an algorithm that analyzes the information you have provided to the site, to create a logo which, ideally, sticks to your visual identity. The problem is, it’s still an algorithm, not a human. And your brand needs to attract humans, not computers. Therefore, to create something that catches the human eye, your logo must be designed by a human being.
A designer knows how to break the rules to create effective graphics, which a computer won’t. So, if your logo is designed by an algorithm, it could technically be in line with your company: a square logo for a bank, a pink circle for a pastry shop, for example. But that doesn’t capture precisely why your brand is different from others in your industry. For example, you may want to highlight the fact that your bank defends progressive values, by adding a yellow lightning bolt to a navy blue logo: the algorithm will not be able to do this, because it goes beyond its logic.
Popular logo generators
We had reviewed these logo generators in detail, in a previous article. Their differences lie in the type of information you enter and the number of suggested logos that are offered to you. Likewise, some offer help after logo creation and others offer quick formulas for printing your logo on various media like business cards, pens or other items.
While logo makers are successful, they are actually not that much easier to use than logo makers. Of course, they involve less work (since you just have to enter your brand information and a few basic elements and then let the algorithm do it), but when it comes to personalizing your logo, the principle remains the same. Same: try different colors, fonts, or change the main logo artwork.
More options with a logo maker
When you use a logo generator, you don’t start with a blank page. Instead, the algorithm offers you a type of logo. That doesn’t mean you can’t customize the logo, because you can, but often times it will be limited to a few limited customization options. For example, a logo generator will have a batch of logo templates per business sector.
If you selected “Buildings and Construction” for your industry in the questionnaire at the start, you will only see the templates that the generator has designed for logos in that business area. This means that you will mostly see cross hammers, square logos with triangles above to represent a house, and other generic images related to this area. It also means that you won’t have access to templates designed for other industries, like the creative sector or education.
But here’s the problem: You’re missing out on models that could potentially be just right for you. Say you own a dance studio, which regularly hosts country dance nights. You choose “dance studio” as your sector of activity and you end up with a selection of models representing easels, artist-painter supports, or film reels. Maybe you’ll even have a model showcasing a pair of ballet shoes. But if you had selected “fashion”, you might have had access to customizations of your other logo, such as a cowboy hat, or a pair of western boots, better highlighting the specifics of your dance studio. .
This also applies to your font. When you entered the few keywords for your brand, the generator chose one or more fonts that matched your keywords. The algorithm is not going to take into account the nuances of your brand identity, nor to offer you creative fonts that will accurately represent it. In short, when you use a logo generator, you agree to fit your brand into a small box.
How to choose a logo maker
There are a large number of logo makers out there on the web, and like logo makers, they come in a variety of qualities. If you are looking for the right logo maker, the first criterion should be the number of options available – there should be many. This means that you should find hundreds of fonts, a full color palette, be able to select the tones you want, and the ability to edit your logo.
Here’s an overview of what logo maker has to offer:
– Hundreds of fonts, categorized in seven distinct groups
– The ability to select and choose the order of layers of the different elements, so you can decide what goes in the background and what is on top, thus giving depth to your logo
– A complete color palette, with no predetermined color schemes
– A library full of icons to use and customize
When choosing your logo maker, don’t just look at the customization options. See what the tool offers you, like:
– Modification of proportions and size
– Your logo provided in vector format, so you can easily adapt it to various size media
– A price that suits your wallet
Getting the most out of a logo maker
A logo maker gives you tools, but they’re only as effective as your eye for design. If you’re not familiar with how elements like colors, shapes and fonts work to communicate your unique brand persona, brush up with our recent blog posts on these topics:
A logo maker puts tools at your disposal, but they are only part of the effectiveness of your design, the other being your gaze. If you are unfamiliar with best logo design elements like colors, shapes and fonts, and how you can use them to communicate your brand identity, you can check out our blog posts on these topics. :
– What fonts to use for your logo
– How to use shapes to create your logo | the meaning & emotion conveyed
– The meaning of colors and their use in the design of a brand identity
Take the time to understand how each element will carry your branding, visually, then do some sketches or diagrams, with your logo ideas. Then you can move on to the logo maker tool, with those ideas handy so you can refer to them while designing your logo.
Try several color palettes, more variations of hues as well, from the lightest to the darkest, from the least saturated to the most saturated; swap the main color with the accent color … A good logo maker gives you unlimited options for modifying your logo (unlike a logo generator, which has a cap for the number of modifications allowed on a single logo), so take advantage of that and have fun with the possibilities available to you until you find the perfect combination.
Learn to familiarize yourself with the tool. A logo maker might look a little overwhelming at first, but a comprehensive tool also means endless customization. Give it a try, try out the options, and see your logo in different looks: with shading, or in black and white, in color … It is very likely that you will need several versions anyway: different sizes, a minimalist version for small icons like the profile picture on Twitter, or a grayscale version when the print cannot be in color. The more you use your logo maker, the more you will be able to create a custom logo that accurately and perfectly captures your brand identity.