If you are you a business owner or a digital marketer with a dilemma: to invest in pay-per-click search engine campaigns or to go for social media advertising? To advertise on Facebook or not? To create a long-term blogging plan or to go for ad hoc video production?
Digital marketing channels have taken over the throne, so nowadays everyone is talking about email marketing, Google Ads, social media ads, SEO techniques, content marketing, and all other types of digital business promotions.
How to start? Should you go with the flow or would it be better to think it through and create a meaningful digital marketing strategy? Well, a strategy is always a better idea.
Having long-term goals, specific plans, and content calendars aligned with your business goals is going to make it easier for you to stand out among your competitors.
No matter if you are a small business owner, solo-marketer, or you work for a large corporate team, digital marketing tactics will help your company to:
Get found online worldwide.
Promote Your Product And Services
Raise brand awareness
Attract more potential customers
Grow your conversion rates
Make people trust your brand
Creating and executing a strategy might feel a bit intimidating, but when you make a solid ground, clearly define your goals, and take it one step at the time, you could conquer this digital marketing sphere with ease.
1. DEFINE YOUR GOALS
This is the first and most important step. You need to articulate your goals and define the exact aim of your marketing activities before you start.
This goes in two ways:
Defining specific goals for every marketing campaign
Aligning your marketing goals with your business goals
Both of these issues can include short-term and long-term goals.
Short-term marketing goals might include, for example, promotion of new products/services in your offer, enlarging the number of time-sensitive discount coupons used, or selling more tickets during the early-bird period.
On the other hand, SEO long-term marketing goals might include growing your mailing list from 1,000 to 100,000 people, for instance, or raising the conversion rates through PPC advertising, gaining more social media followers, positioning your CEO as an industry taught leader, or optimizing your website to rank higher in search results.
While setting up all those marketing goals, make sure to follow your business values, style guide, voice and tone, and align them all with short-term and long-term business growth projections.
What is your company mission?
Where do you see your company in 5, 10, 20 years?
Do you prefer growing your business slowly, or you aim for a rapid scaling?
Is your SEO content branded, does it consistently speak the core values to your audience?
Answering these questions might be truly helpful.
Setting SMART goals can also be very useful in this phase of strategy making. SMART stands for making your goals Specific, Measurable, Attainable, Relevant, and Time-bound.