No matter whether you have just started creating videos for fun or planning to boost your marketing game, coming up with amazing animated video titles is one of the most essential but trickiest parts of the entire video marketing process.
Indeed, videos are one of the powerful ways to share ideas and create a huge impact on the audience. No matter how attractive your videos are, having a weak title will make it really hard for the marketers to get the views and generate leads. Creating catchy videos is not a cakewalk; one needs to focus a lot on different things.
Well! If you are reading this blog, then you might be interested in creating excellent animated explainer video titles. So, let’s jump onto the tips that will help you in creating amazing video titles.
Things to consider while creating amazing animated videos
Do proper keyword research
To create awesome video titles, you need to know the keywords that people are actually looking for. If you create a title that includes high-traffic keywords, then there are high chances that people will click on your blog.
To do research, you can use various software like keyword finder tools, Ubersuggest, etc. These tools will allow you to find the most relevant and high-traffic keywords by writing on which you can gather more audience attention and generate leads. You can also use Google to see what people are actually looking for.
Once your keyword is fixed, make sure you incorporate that while creating the blog title. Here one tip that might work best is that you can add a keyword video in the title to increase the visibility of the audience.
Keep your end goal in mind
Whenever you create a video title, you need to be very particular about your goals. No matter whether you want to attract visitors or focus on another task, creating a great video title can actually resolve your query.
Creating an accurate video title can inspire the audience to take the next step and avail of the product/service. So, whenever you proceed with the title creation task, make sure you are very clear with your goals and objectives, as it will allow you to make an accurate title.
Make it unique and short
If you come up with titles that are unique, descriptive, short, and appealing, then you will get an opportunity to inspire the audience to click and redirect to the other. As people don’t have enough time to invest in reading and understanding the concept, they get more attracted to simple and short content, which helps them get quality information a little faster. This is the reason why marketers go for short and excellent videos titles.
According to the research, it is found that titles within 70 characters will work best to capture the accurate audience at the right time. So, whenever you go to create a video title, you need to get it short, and it’s easy to remember. Remember, the more memorable your video title is, the higher the chances to make the conversions.
Utilize headline analyzer tool
Creating a perfect title that works best both for the audience and SEO is not so easy. But all thanks to the headline analyzer tool. When we do research for creating titles, we usually come up with various titles, and we get confused about which title to choose. You can go for a headline analyzer tool to make the decision on which title to opt for.
Say if the title score is more than 70, then you can probably go for it. So, if you want to get a title that actually converts, then you can use the headline analyzer tool.
Go for question format
Another tip that will help you to create awesome video titles is creating it in the form of questions. Creating a title in the form of a question will generate curiosity among the audience, which will further inspire them to make a click. How-to videos, testimonial videos, product demo videos, etc., are good examples of video titles that are in the form of questions.
Furthermore, if your video includes the answer to the asked question, then there are high chances that people will make the plan to buy the respected product or avail of the service.
Keep your target audience in mind
If you want your video title to perform extraordinarily, then make sure you need to know who you are producing the video content for. By going through the ins and outs of your target audience, you will get an idea about which question to go for.
Sharing the right information with the right set of people will help you in sharing their queries and win their hearts. So, get ready to create an engaging video title for your audience.
Use brackets in your title
Last but not least, the tip that might work best for your business and make a big difference is utilizing the brackets in your video title. According to the research, it is found that titles that include brackets improve click-through rate and will get you excellent results.
Say if you want to address something new that you want people to focus on, then you can utilize the brackets. It will catch the viewer’s attention and make the content more impressive.
Read more- How To Retain A Customer With Video Marketing.
The Final Say
Creating a video title is not easy, but if you make it impressive and perfect, then you can easily win the audience’s heart. Hopefully, the above checklist will help you in making the right title for your next video.
Having the right video title will generate views, attract audience attention and reach the business targets. Still having any concerns in creating a video title, feel free to share your thoughts.
Danish Wadhwa is an Entrepreneur and Growth Hacker with more than ten years of expertise in Data Driven Marketing. He is a high energy individual fueled by his passion for helping businesses grow Digitally.
Danish is a Fountainhead and CEO HubSpot Marketing Agency webdew and He took everything he learned in his career to help Businesses learn from his Growth Marketing Blog at webdew.com/Blog.
To validate his keen interest in Growth Marketing, Danish has been Certified from Hubspot for Inbound Marketing, Content Marketing, Email Marketing and Contextual Marketing.