Why do sites change their positions?

When promoting any site for a long time, the main criterion for the result is to achieve the desired positions in the beloved search engines. However, many customers have questions, such as: why are completely different keyword positions in Google? What is happening and what should I do? Search engines can show completely different results in search results. And here we can meet for several reasons.

Updating the index or search engine algorithms. Search engines regularly update their index of sites and therefore almost all sites can “float” a little higher, then a little lower in the search engines. Also, search engines change and update their algorithms that can further affect the position. It is possible that the site’s position may not match the current results due to such updates.
Personalized search. In other words, for each person, Yandex SEO and Google SEO show your own results based on the interests of each individual user. The search engine analyzes the history of visited sites, browser cookies, and previously entered queries to understand what a person likes and show him the most suitable sites. And this means that each user may have different site positions for the same query (and the search results may be completely different), even if the computers are located in neighboring rooms. Do you often see your competitors ‘ websites? Don’t be surprised if you see their sites above yours.
Request type and region dependency. In the search engines, Yandex and Google search results directly depend on the region in which is located one or the other user. The main method of determining the location of a user is to determine its IP address. However, if you access the Internet via a mobile operator’s modem, it is not uncommon for the mobile operator to assign you an IP address of a completely different region. In this case, Google can show You the results does not quite typical for Your region. Another method of determining the user’s location is applicable when using tablets and smartphones – determining your location on the satellite network. Or, alternatively, determining the location of the nearest stations of the operator’s cellular network.
Search engines have algorithms for randomizing search results, that is, sites can be displayed in any order for the sake of experiment, to see if the behavior of users will change or not. For example, Yandex has a One-armed Bandit algorithm that puts arbitrary sites (suitable for a search query) in the first places.

A problem and the solution – BrandMeWeb

The device that you use to make the request also plays a huge role. If you are using your personal computer or laptop, the search engine will try to show you all the sites that match your search query. If you are looking for something from a tablet or smartphone, the search engine will show, first of all, those sites that have a responsive design and are convenient for viewing on the screens of mobile gadgets. In other words, the search results when viewing the same search query from a tablet and from a PC will be different.

To avoid all these technical problems and decrease the risk of being unnoticed, it is better to resort to the help of enterprise rank tracking applications. One of the most reliable platforms is BrandMeWeb. It provides the betmaster with the choice of different searching engines and builds its work according to the specifics of each of them. Besides, every business owner is supplied with monthly keyword rank tracker reports and has an option of daily keyword rank tracking. Due to this information, you will be able to develop your perfect strategy of the behavior on the market. Follow the link to learn more about the benefits of this app.

Author Bio
Chetan Sharma is a blogger and digital marketer by profession. He handles a network of multiple websites like padasalai, selina concise & various others. He helps clients all over the world to achieve digital success.