Social Media Marketing Guide: How To Create Good Ads on TikTok

There are around 100 million users on TikTok in America right now. How can you effectively get your ads in front of them?

As one of the hottest apps that’s seen an explosion of downloads since 2020, it seems like a great place to get your brand in front of people. While TikTok advertising can seem intimidating to people who don’t regularly use the app, there are tricks you can learn to get the most out of your marketing.

If you want your ads on TikTok to succeed, you need a winning strategy. Follow this guide to learn how to create ads that feel natural and get results. If you want to start marketing on other social media platforms as well, you must need to follow the best social media size. Don’t worry you can get detail from this social media size guide for 2021.

Basics of TikTok

Before you dive into making videos on TikTok, you need to learn the basics. TikTok is an app where users create short form videos that often have a short music clip attached.

The majority of users skew younger, from teens to late 20s. While that might not be your core audience, it’s still important to learn about how marketing works on TikTok.

Creating an Ad Account

Before you get into the strategy of TikTok advertising, you need to make an ad account. Start with creating a regular TikTok account and then switch to a business account.

Search for the three dots in the upper right hand corner. Click “Manage Account”, “Switch to Pro Account”, the choose between Business and Creator.

Find the category that best fits your business and add contact info. Next, go to tiktok.com/business to set up your ad account.

From here, you’re ready to get your ads out on the marketplace. However, don’t just put any old video up — you need a strategy to succeed.

TikTok Marketing Strategy

Before you spend $1 on ads, take the time to get to know the platform. Watch popular videos from brands you admire or check out content from people you feel would be your target audience.

See what works and what doesn’t work for the type of content you want to create. Leave plenty of creative wiggle room for your ads; TikTok is a growing and changing platform.

TikTok provides something called a Video Creation Kit with templates for your ads. You can create ads featuring hashtag challenges, brand takeovers, and in-feed ads.

Hashtag challenges are straightforward and allow you to create a sponsored hashtag. Brand takeovers show up in the user’s feed when they open the app and allow for an external link or a link to another of your brand’s TikTok videos.

In-feed ads are more like other social media ads. They run in the video queue and are one of the most affordable ad options.

Successful Ads on TikTok

Now that you know the basics of how TikTok works, who’s watching TikTok videos, and how to set up your ad account, you’re ready to put your ads on TikTok. Remember, it’s an evolving platform and there’s sure to be hits and misses in your strategy.

Want to learn more ways to create effective ads on other social media platforms? Check out our other business articles to learn more.