April 25, 2024

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Digital Marketing Salary in India for 2020

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Digital Marketing Salary in India for 2020

Introduction

Salary or Payscale is a significant concept in every job. Depending on the pay scale many students will decide whether to join the specific job or not. So here is the clarity about Digital Marketing Salaries in India 2020. Many candidates are interested in the Digital Marketing field but they do not get clarity about the salaries. So here are the full details about Digital Marketing Job Salaries 2020.

Candidates who want to do join the digital marketing Institute in Jaipur.

Digital Marketing Manager…

Roles & Responsibilities

  • DMM should be an expert in Performance Marketing.
  • Planning, Executing & Organizing digital marketing campaigns.
  • Discover market trends & insights, and also optimize budget & performance based on the insights.
  • Organic as well as Paid, Executive Social Media Campaign

Digital Marketing Manager Salaries in India 2020

Students with experience of 4-8 years will have Rupee 8 Lakh Salary. The salary will be different depending upon the location.

Some factors will influence the Salary of Digital Marketing Manager. It is in the range of 4,00,000-18,00,000. For instance, the salary of Delhi Resident will be high as it is a metro city.

PPC Analyst…

Roles & Responsibilities

  • PPC Analyst should have good Technical & Analytics Skills
  • He / She is responsible for managing Paid Ad Campaigns on Google Ads – Search and Display, Bing and other Ad Networks.
  • Must know using analytics tools such as Google Analytics or other reporting tools is preferred.
  • Should take care of the maintenance of keyword bids, monitoring daily and monthly budget & improving quality score.
  • PPC specialist must also manage advertisement campaigns on social media networks like Facebook, LinkedIn, Quora& other Social Media Networks.

Paid Search Analyst Salary

On an average, PPC Executive or PPC Analyst will get Rs.2,50,000 Salary In India who has experience of one year. There is a high demand for efficient PPC professional since it includes budget management. So, Paid Search Analyst Salary can be raised to Rs.6,00,000 with good experience & knowledge.

SEO Specialist… 

Roles & Responsibilities

  • SEO Analyst should have a good understanding of Ranking Algorithms.
  • Candidate must be proficient with Technical SEO.
  • Identifying the most suitable keywords for the business, & developing informational content around those keywords is a part of the job.
  • Enhancing user experience & complying with Search Engine Guidelines.
  • Understanding of different optimization tools such as Search Console, Ahrefs, SEMRush and Similarweb is necessary.

SEO Jobs salary

As compared to PPC Analyst, SEO Jobs salary is not that much. But this is limited to the starting of the career. Because, SEO workers will work for Google Platform only whereas PPC Analyst work for all other search engines such as Bing, Yahoo etc.

So, the average SEO Specialist Salary is about Rs.2,20,000 in India. This is same in the condition of students with 1 to 2 years of experience. Salaries can rise to Rs.8,00,000.

Social Media Marketing… 

Roles & Responsibilities

  • Monitor trends in Social Media tools, channels, applications, design, & strategy.
  • Social Media Executive should curate relevant and engaging content to reach the target audience.
  • Design, create & execute the campaigns on FB, Instagram, Twitter, etc.
  • The job includes engaging in dialogues and answering queries when needed.

SMM Expert Salary

SMM Salary is high as compared to PPC Experts. On average SMM Expert Salary is in between Rs.1,50,000 –Rs.3,50,000 in India. Social Media Professionals are in Huge Demand. So the higher range of salary is close to Rs.10,00,000 in India.

Content Marketer… 

Roles & Responsibilities

  • Managing content distribution to online channels & social media platforms to advance web traffic.
  • Content Manager Role includes creating, improving, & promoting content to achieve the goals of the business.
  • Students are mostly in charge of the website content, blogs, copy & all communication from & about the business.
  • Candidates must be able to oversee all marketing content initiatives to ensure customer engagement, positive customer experience, and brand consistency.

Content Marketing Salary

Generally, Content Marketer Salary is higher than SEO one. Because they write content & promote it. They play two job roles. On average Content Marketing Salary will be about Rs. 2,00,000 to Rs.4,00,000 in India.

Students who have 8+ years of experience can draw Rs.10,00,000 to Rs.20,00,000 per annum for the post of Content Marketer.

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