4 Reasons Why Having Multiple Websites Is Killing Your Business

There are several reasons why having multiple websites is a bad idea. Here are four of them:

1) Time and effort

One of the most common complaints we hear from customers is that they don’t have enough time to keep their website up to date, both in terms of web design and page content. The truth is, most businesses don’t have webmasters, and smaller business owners aren’t experts in marketing or web design. Very few know how to update their site.

It should be considered that the topic of website design and the technology that powers the internet is constantly changing and what works today will not be in trend later like Alltech Source.

For example, websites built five years ago are already out of trend, since they do not respond to different mobile devices. Building a new site or redesigning an existing site can be time consuming and expensive and when you multiply this across multiple websites, the cost can quickly kill your budget and time.

Your website design isn’t the only thing that takes time and effort to keep up to date. Search engines reward websites that have keyword rich content and also content pages require regular attention. An easy way to do this is to add a blog and post regularly, but blogging (incredibly valuable for rankings) is time consuming, but will bring a lot of traffic to your site.

2) Duplicate content

Maintaining multiple websites by posting the same content on each of them is definitely not an alternative to save time and work. While this might seem like a great way to improve web rankings, search engines like Google see duplicate content as creating a bad user experience and have adjusted their algorithms to penalize this as a result.

What does this mean? All of your sites where content appears will rank lower in search engine results; exactly the opposite of what you were hoping to achieve in the first place. The solution? Create several sites, each with its own unique content or concentrate your efforts on building and maintaining a very good website with high quality content.

With this you ensure that you get better results than publishing on the blogs of the different websites you have.

3) Positioning in search engines

Let’s say you have the time and energy to build and maintain more than one website and put in the effort to make sure they don’t have duplicate content. It’s still not a great idea to have multiple sites because they are going to compete with each other to rank in search engine results pages (SERPs). Unless your sites are for online businesses with different services or products.

Other problems that can arise if you decide to list your multiple websites on Google+ Local (formerly Google Places). Google doesn’t like companies that have slightly different names, but essentially the same services, location, phone, etc. And, if you have the same contact information across multiple websites, you run the risk of them being detected as duplicates and the Google+ system can really hurt your ability to reach.

Another key SEO consideration is link building. When search engines decide that you appear in search results, they consider several factors, including the number of inbound links to their site. Inbound links are hyperlinks on third party web pages that point to a page on your site. The more things I have, the better your site will rank.

Because links are so valuable, many companies invest a lot of time and effort in “link building” the process is to get other sites to link to yours. This takes time, which is something most companies don’t have much of. Simply put, it’s better than putting your effort into getting 1,000 quality links to a website of 100 links each on 10 separate sites.

4) Confusion of customers

The possibility of confusion is quite great, but even more dangerous is the possible loss of confidence. With 9 out of 10 people starting their search for goods and services online, your web presence plays an important role in attracting potential customers.

The most successful online brands are those that appear honest, transparent, and genuine.

A better approach

Instead of wasting a great deal of time, effort, and money designing and maintaining multiple sites, dedicate yourself to making a website that really stands out with an updated design, new content, high-quality inbound links, and branding. that conveys honesty and a true corporate personality.

What to do with all those other URLs? Put a redirect and direct them to your main site. The “301 redirect” code is interpreted as “permanently moved” by search engines and will ensure that any website traffic is directed to your main site.