8 Tips for Getting Long-Term Traffic to Your Content

Introduction

A lot of people publish blog posts in the exact same way. They spend a decent time writing blogs and then spend in optimizing such blogs for search and social media. When the blog is published, it brings new traffic to their sites and eventually there is a dip in the traffic that comes to the site. Every beginning has an ending and what goes up must come down. This applies to all things in life and the same extends to blogs. But there is a way in which the shelf life of the content written by you can be extended. Hence this piece has been put together to enlist the 8 different ways in which you can get long-term traffic to your content. Let’s get started.

1. Conceptualize Evergreen Topics:

As the word implies, evergreen content is the content that can stand the test of time. It is content that can be easily updated to stay relevant or will remain relevant without any editing, 5 years from now. To brainstorm ideas for evergreen posts, you can simply analyze the topics that you have published in the past which have continued to attract traffic.

The pieces of content that you have not published recently but which have continued to drive substantial traffic are evergreen posts. Such pieces of content can be used as the much-needed inspiration to come up with new evergreen content ideas for your business.

You can use different tools like Google Trends to figure out the trend in searches for different keywords and phrases. You can also use tools like Google AdWords Keyword Planner to figure out related ideas. Keywords are as important for evergreen content as they are for any other content.

Organic search is going to be the major source of traffic for you if you’re not actively promoting your content. Hence, you need to make sure that your content is optimized for keywords that are being searched for often.

2. Use Content That Can Be Advertised:

The right keywords may help you in increasing the traffic to your content, but you shouldn’t limit your efforts to just keywords and organic search. You can get your content constant boosts of traffic by advertising it. You will need to find different ways to make sure if a certain evergreen topic is worth advertising or not.

You can run your keyword through Buzz Sump, to figure out the popularity of content which uses that keyword. You can have a look at the most popular topics which will give you a lot of inspiration for creating new evergreen ideas.

Further, you need to use different tools to find pages that rank well for organic search, using your keyword. Once you are sure that your content is optimized and has good quality backlinks, you can proceed ahead and directly advertise your content. You can do so by answering questions with your published content on sites like Quota.

3. Find Out Your Targeted Audience:

After covering all your bases, your next step should be to determine the audience for which you’re writing the content. You need to have a solid strategy that will get your post directly to the people who are most likely to share it and like it.

You can use BuzzSumo to find people who have tweet content similar to yours and also ContentMarketer.io, to find out the email addresses of users who are likely to share your content. If and when you figure out the audience that you are writing for, it will be a huge shot in the arm for your efforts and initiatives.

4. Create The Promotional Part of Your Content:

Once you are sure that your content will be seen, it’s time to make it attractive for potential readers. You can use different tools to come up with headlines that can make your post go viral.

You will eventually figure out the best headlines through trial and error and you are advised to test the potential headlines through emails and social media posts.

You can also use Hub Spot’s Blog Topic Generator to come up with different headline ideas. You can use the headlines in which you find the most eye-catching and turn them into social media posts.

5. Figure Out the Right Time to Publish and Promote Your Posts:

There are a lot of statistics which tell different things about the perfect timing for publishing and promoting posts, so you will have to figure out the time which works best for you. Needless to say, that you will eventually figure out the best time to publish and promote, through a lot of trial and error.

One way to find out the most ideal time for publishing content is by studying your traffic reports. You can use Google Analytics reports or HubSpot Sources Report, to figure out which day works best for your business.

You can also determine the best time to share posts by using different social media management tools. Tools like SocialBro can give you a lot of valuable information about your followers. You can use email analysis to figure out the best days when your emails are opened, which will make it very easy for you to reach out to your subscribers.

6. Make The Most of Publishing Day:

The day on which your post gets published will bring you the maximum amount of promotional opportunities. On this day, you’re advised to send emails to your subscribers and influencers along with getting active on social media.

You will get a lot of opportunities to interact with your readers and you are advised to make the most of all such opportunities. You can use this stage to thank readers, respond to their comments along with replying to all the emails that you get.

7. Start Your Direct Advertising Campaign:

Now it’s time to begin your direct advertising campaign. You can do so by getting active on forums and communities that are relevant to your field. You can expand your audience by utilizing the search feature on different social media groups like Facebook, LinkedIn and Google +.

8. Redesign, Reshare, and Republish:

This is the best strategy to keep getting long-term traffic to content. These steps can be used to keep the content relevant and fresh so that they can be rediscovered in other formats and continue to get traffic over the long-term.

The main content can be redesigned and be put in a slide and the same slide can be turned into a slideshow for YouTube. You can even go audio and turn your content into a podcast subject.

There are a lot of ways in which you can reshape and redesign your content and every time you can link back each format to your original post, which will make it generate traffic on a continuous basis.

The Bottom Line

There you have it. Those were the top 8 techniques that can be used to drive traffic to your website and increase engagement to your social media channels. These techniques can also increase leads to your business long after the content has been published. The aforementioned techniques and tactics can be easily used by you. For better results, you can always call in the experts and hire digital marketing services of an offshore digital marketing agency or white label digital marketing agency.