Why Your Business Should Upgrade To Responsive Web Design Sooner Rather Than Later
3 min read
Why should my company have a responsive web design?
Responsive web design has become the go-to solution for businesses that want an easy-to-use interface and higher customer retention. If your business has come this far without taking advantage of all the benefits it has to offer, you may already have started to see fewer visitors and a disappointing conversion rate.
As a responsible business owner, you probably need to convince yourself before you pay to upgrade your web presence to one that includes a responsive design. However, by choosing to participate, you will soon see a return on investment that will make it all worthwhile. Simply put, the responsive design is better than the old one, and to keep up with the competition, you’ll need it too.
Responsive web design is crucial for most businesses because it enables its users to achieve their goals quickly and smoothly. Important elements of your website can be opened on a smartphone and appear as a fully functional version of the original, with all the utility it would offer customers on a laptop or desktop. If you don’t provide a mobile-friendly experience like this for your visitors, they won’t stick around, they will just click through and complete the action or shop on a rival site.
Dissatisfied customers are not good for business, and neither is battling a major search engine. Google has recently confirmed what many experts have suspected for some time: Sites that are not optimized for multiple users will lower their search rankings. Google bases its ranking on the usefulness of a page for the query that a user has entered, in addition to the usefulness of the site; for example, can a user complete the action they would like?
Your page may be completely relevant to their search, but if visitors can’t easily access content across multiple devices, your site may receive a less than positive review and rank lower in search results. If your business is reduced to a second or third page entry, you will lose a considerable amount of traffic, as people naturally select the links from the first page.
Google has also pointed out that companies that have a single responsive website, rather than a standard version and a mobile version, are much easier for their bots to discover, because there is only one URL.
If your site is responsive and ready to serve mobile customers, you can take advantage of many useful tools and applications, such as the click-to-call button, this allows a web user to make a voice call to your business immediately. Potential customers can also read reviews about your business or even find you in a busy place using Google Maps, both of which are highly relevant to the needs of mobile device users.
Branding is one of the ways we build a trusting relationship with a customer and keep them coming back for more of the same. This is relevant to responsive design for two reasons: first, people don’t feel safe on a site that they cannot easily navigate, and second, to create a consistent branding, you will need a responsive design to produce a web appearance. consistent; however, your customers communicate with you.
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