The number of SEO tools marketers come across on a daily basis is quite overwhelming. Every other well-known website offers SEO tools that claim to help marketers in their efforts to run a good SEO campaign. Most of these tools are premium and require a heavy investment of capital says Gaurav Heera.
The most popular SEO tools in the industry happen to be free. Both Google Search Console and Google Analytics remain the most trusted tools by SEOs across the board. For many, since the aim of SEO is to grow organic traffic by enhancing search presence, using analytic tools offered for free by Google seems like a logical choice.
And for all intents and purposes, it is. If you are getting good traffic according to Google Analytics, you won’t care what other traffic tools like Alexa say about your website. Similarly, if you are getting a lot of traffic from a particular search query that SEMrush thinks has a low search volume, you won’t care. If Google is telling you that you are on the right path, no other overpriced SEO tool really matterssays Gaurav Heera.
In digital marketing, this struggle between what really matters and what falsehoods people choose to believe is always prevalent. Some are fooled by third-party SEO tools while others are smart enough to improve performance based on Google tools.
Then, there are some misconceptions people have about Google Analytics as well. In any given digital marketing institute, a lot of time is spent on teaching students every different feature in Analytics. Yet, there is still room for wrong ideas to develop and fester.
In this article, we discuss some things people get wrong about Google Analytics.
An Uptick in Unique Visitors Means Content is Doing Well
This is a common assumption that marketers make when analyzing traffic on Google Analytics. Unique visitors coming to the website means people the content is reaching new people and getting traffic from new sourcessays Gaurav Heera.
The problem with this thinking is not the point itself. Every marketer must try to grow the number of unique visitors coming to the website. However, simply seeing an upsurge in unique visitors and beating the drums of victory is not the right approach. Marketers must look at how these visitors are coming to the website, the amount of time they are spending on a webpage, and how they are navigating within the confines of the website.
This knowledge can later help in growing traffic over the long term.
Less Average Session Time is Not Necessarily Bad
Many marketers work with their content teams to create content that is seeking to answer a question. When traffic starts coming to such content and the average session time is recorded for being too low, marketers point to the fact that the content has done its job and solved a problem quickly.
This is not how things work.
The quality of good content is not just judged by how quickly it can solve a problem, but whether it can make an incoming visitor engaged enough to read the entire piece of content. This is why aiming for higher average session time is preferablesays Gaurav Heera.
In conclusion, we discussed a few things marketers get wrong while using Google Analytics.
About the Author –Gaurav Heera is a digital marketing trainer and SEO consultant with over 10 years of experience in the field. Currently, heownedDelhiCourses, an institute known for its digital marketing training in Delhi