5 Tips and Tricks for Creating the Perfect SEO Report

Within and outside the marketing agency, SEO and digital marketers are addressed. For over a decade and a half, SEO has been around and now makes up a large proportion of traffic for popular websites.

In fact, research by Law Firm Adwords shows that organic search is the largest web traffic driver for most industries and the major revenue component. The power of SEO and organic traffic management is clear. As the organic search continues to rise above other search traffic, optimizing pages for SEO will become even more relevant in 2020.

What’s the SEO report?

An SEO report is an important way for you to convey the impact your SEO activities have on their business to stakeholders (usually your manager or your client).

For digital marketers, SEO reporting is also relevant, as it provides accurate website data. So before making an ideal SEO report remember these points. And it helps to maintain a relationship with the customer. For full effect, you just need to know how to leverage your data.

At a bare minimum, an SEO report should display:

What is progress?
Which activities were carried out and what was the effect?
Recommendations for additional development.

Law Firm Marketing Offers 5 Key tips and tricks for creating ideal SEO reports.

Selecting Metrics and KPIs for SEO Reporting

You need to make sure that you report on the matrix that matters, and for different organizations, these are sometimes very different. It should be made clear by the metrics that you want to use that reports are used as a way of expressing development, performance, and behaviour.

Report on very few indicators, and you will not present a true picture. Too many papers and anyone who reads them will likely lose interest.

The key to good SEO reporting is to clearly display the indicators that are most important to the organization and the project. Their local SEO strategy will be somewhat different from an online store for reporting a local company and their SEO strategy for ecommerce.

Reporting SEO Tools You Need

There are several various methods you can use to generate SEO files, of course, and we’ve seen everything including spread sheets and word docs to custom analytics used to track development.

But, the fact is that you can only do this with these tools to create better SEO reports:

Google data studio
Semrush
Google Search Console
Google Analytics

And that’s exactly what we are going to do with you. We are going to see how these methods can be used to gain great insights, find the best metrics to evaluate and put them together in a great study.

Avoid jargon and bad visuals

SEO has its own terminology, as will any business. For your customers, the terminology and metrics you are familiar with are always inconclusive. Take time to describe, describe, and even use analogs when preparing reports to help clients understand the details.

A poor visualization will also spoil the best results, so choose charts and graphs that print the matrix directly, reliably, and in a way. Bar charts (good for odd data categories), pie charts (good for showing pieces of the whole), and line charts (good for showing improvement over time) are some of the most common options you have to choose from.

Keyword and ranking monitoring

The SEO community is always divided when it comes to a debate about whether we should still be confident about keyword rankings in our SEO papers. Rankings have become a long-standing measure, and in some specific areas, it is impossible to move beyond using them as indicators of performance.

If you do the wrong thing, this type of keyword will not lead to conversion. Either way, some consumers, often at a unique keyword level, want to see if their rank is increasing. You can take a number of approaches here, and what we prefer is to mix the ranking of keywords with a simple indicator of the overall ranking.

Ultimately, make sure to check it one more time and ensure that it tells the correct picture before submitting your completely fresh report and your client.

Bio:

Dan Toombs is the Founder and Director of Fast Firms. It is Australia’s leading law firm web design company and provides cost-effective marketing regime with well-planned strategies and industry-specific tactics internationally. The team of experts at Fast Firms is committed to help you with each of your requirements and deliver guaranteed results.