Steps to Instagram Marketing Success

I can confidently state that Instagram is the favored social platform among the people I know. But why do people enjoy Instagram so much? 

The most typical response I get when I ask my friends, relatives, and acquaintances this question is, “The pictures!”. People are naturally drawn to these beautified photographs and seek more – not to mention the psychology that goes into receiving “likes”. All of this makes Instagram somewhat addictive. 

So, what do the statistics say? There are already over 1 billion Instagram accounts active each month, with 80 percent of those users following at least one brand! Furthermore, 60% of consumers said they discovered new products on Instagram. These statistics should be enough to convince business owners that if they are not already on Instagram, they should be. 

Assuming you’ve already caught on to the Instagram trend, you may be wondering what else you can do and how your Instagram postings are affecting your business’s bottom line. Here’s where we can help.

1. Optimize Your Profile for Brand Identity

First things first: Your Instagram profile needs to scream your brand. Think of it as your online storefront—it’s the first impression followers will get of your business. So, you want it to look sharp and be easy to understand. Make sure your username is clear and matches your business name. Your profile picture should be your logo or something instantly recognizable. Don’t forget your bio! Add CTA and a link to your website or product page. You’ve only got 150 characters, so make them count. Your feed should have a consistent color scheme and style, making it visually appealing and recognizable. And if you need help and increasing your followers or getting more likes, เว็บปั้มไลค์ can simplify the process for you.

2. Set Your Instagram Marketing Goals

Now that you’re ready to take your Instagram account in a more strategic direction, you should clarify why you’re publishing material there in the first place. Do you want to increase brand exposure, acquire new leads, convert warm leads, or engage with customers to develop brand ambassadors?

Perhaps your account was designed to do more than one of these tasks, but having a clear purpose in mind before creating each post can keep your account focused on what you want to achieve in the end. 

Your principal goal will guide your Instagram growth plan. For example, if you have a greater budget and want to enhance brand awareness, your strategy would most likely be to run commercials that target a wide range of relevant persons in order to increase exposure to your company. If you’re struggling, tools like เว็บปั้มไลค์ can help.

3. How to Increase Instagram Ad Engagement

If your primary goal is to strengthen customer loyalty, your Instagram marketing strategy should most likely include running customer contests to increase engagement, as well as providing educational content (such as video tutorials and interactive posts linking to additional resources) to assist your customers in making better use of your products and/or services.

4. Refine Your Instagram Audience

After you’ve established your objectives, it’s time to focus on your target audience. If you’ve already used Facebook’s Ad Manager, this step should be straightforward; you’ll be using the same platform, just for Instagram. 

Ads Manager allows you to carefully personalize your audience based on characteristics such as age and geography, as well as precise demographic, interest, and behavioral targeting. You may also create a custom or lookalike audience by uploading a list of people who have already interacted with your business. 

For example, suppose you want to target middle-aged women who have graduated from Harvard Medical School, enjoy baking, and have an anniversary within 61-90 days. You can do it! 

Refining your audience before launching a new Instagram campaign can help you keep on top of your strategy and reach the correct people. (Just don’t over-specify, otherwise your audience will be small.)

5. Create an Instagram Marketing Budget

Now it’s time to set your Instagram budget. The good news is that a little money may go a long way on Instagram, especially if you target the correct people.

So, what amount should you spend? First, decide whether you want to utilize a daily or lifetime budget. A daily budget ensures that you never spend more than X dollars per day on adverts. A lifetime budget is more flexible in terms of daily spending and allows you to create a total budget over a longer period of time. 

If your budget is more limited, it may be more practical to begin with a daily budget and then adjust as needed. It’s difficult to predict how much you should spend each day, but after your advertisements start running, you’ll be able to figure out a sweet spot through trial and error. 

Next, decide how you want to optimize your ad delivery. This will tie back to the goal you established at the start of the process. If you want website visitors to convert on a specific page, you might consider optimizing for links clicked. If you want to increase brand awareness, you should consider optimizing for impressions. 

You may also want to set aside a larger budget for specific days of the week or periods of the year when business is particularly strong. This is when ad scheduling comes in useful. Ad scheduling enables you to run ads according to a specific schedule, down to the day of the week and hour of the day.

How To Improve Your Instagram Marketing Strategy

We’ve discussed some of the more technical components of your Instagram approach. However, it is equally crucial to ensure that your posts align with your brand’s image. 

Follow these Instagram best practices to create a consistently stunning feed. 

The first step is to ensure that the images and films you take are visually consistent. For example, if you own a restaurant, avoid photographing your menu items against a different background for each post. Maybe you’re trying for a rustic look. In this situation, you may shoot your cuisine on a huge wooden slab or board to give it a rustic appearance. Light backgrounds normally work nicely, and if you’re utilizing natural light, make sure you’re taking your photos outside or near a window, not in full sunshine, as the glare will be too harsh. 

Try to replicate something comparable while being consistent with your own branding. 

Using the same filters will guarantee that your photographs look unified. Determine which filters are best suited to the appearance you want to achieve, and experiment with your own editing capabilities. I usually enjoy making my own changes by brightening the shot, adding saturation to bring out the colors, and using tilt shift to focus on the main subject of the photograph. 

Maintain a consistent array of hashtags (#). Why is this important? Not only will it save you time, but if your hashtag list is well-researched, you’ll be able to reach the correct audience with each post.

I recommend making a note of your most often used hashtags on your phone and/or computer so you can easily copy and paste them into each photo you upload. It doesn’t hurt to add a few unique ones every now and then, but keeping hashtags consistent will make your life easier and ensure that your feed reaches crucial people as frequently as possible. 

Hashtagging is also an important component of Instagram SEO, as it can boost your exposure in search results and increase engagement.

Keep the Copy and Сontent on Brand

Last but not least, make sure your writing and content are constantly consistent with your brand’s voice. The copy that appears underneath your Instagram posts or adverts should not be disregarded. It should always be written with your target audience in mind and include context for the image. Putting yourself in your followers’ place will help you offer posts that are relevant, consistent, and engaging. 

Once you’ve nailed down your approach and know how to maintain a regular presence, you can use Instagram statistics to improve your account’s performance. Your passion and addiction to Instagram will only grow! 

Instagram is constantly evolving, so there will always be fresh strategies to incorporate into your Instagram marketing approach. However, the fundamentals of a successful approach are evergreen:

1. Optimize profile.

2. Define your goals.

3. Refine your audience.

4. Set a budget.

5. Maintain a consistent brand voice.