B2B Marketing Strategies to Increase Sales

Connect Marketing B2B and Fermat

Fermat, a multinational specialized in the manufacture of video intercoms, had a large amount of web traffic coming from all over the world. Its objective was to continue growing in the digital environment, attracting more traffic to its website and generating more sales through the Internet.

What did your strategy consist of?

A B2B Marketing Agency, designed and implemented carefully personalized Inbound Marketing methodology for them. This non-intrusive technique consisted of accompanying customers in their purchase process.

• Don’t you know what Inbound Marketing consists of? Download this free Inbound Marketing guide that we have prepared for you:

Thanks to the Inbound Marketing, Fermat came to multiply your conversion rate by 25, improving uptake results in more than 15,000 pages of its website or buy ssd chemical solution. Its conversion ratio went from 0.06% to 1.53% across the web, with pages that currently have a conversion rate of more than 30%.

2. Babel quest and Westminster Waste Collection Service

The Westminster Waste Collection Council was facing a difficult situation due to competition and funding cuts. Their goal was to be more competitive in the market and maximize their income.

What did your strategy consist of?

The Babel quest team proposed the creation of a new website accompanied by Hotspot support. It is a marketing, sales and customer service software that allowed you to boost the growth of your company. Today, the “Westminster City Council Commercial Waste Services” website has an average of 12,000 visits per month.

Want to see Hub Spot’s complete suite of marketing, sales, and customer relationship management products? Download this guide on installing Hub spot’s free CRM.

3. Bluebeard and exchange

Exchange is a leader in providing brand protection and reliability to its customers. However, they needed to attract new customers and users to their website, create new business opportunities.

What did your strategy consist of?

Bluelazd found that exchange was not posting regularly. As a result, their website was underperforming (only 1,093 sessions in April 2018). Therefore, a content strategy was designed, with two weekly publications.

The brand’s organic search rose to 1,703 sessions rapidly, and in just five months, the number reached 3,293 sessions.

Organic searches saw an increase of more than 200% after the content strategy was started. Best CRM Software In 2021

Discover in the following guide how to write a business blog. 

4. Mediajuction and Akitabox

Akitabox wanted to develop its business with a website according to its digital nature.

What did your strategy consist of?

The Mediajuction agency was in charge of carrying out this project. Currently, Akitabox’s facility management software has increased its sales volume considerably. Without a doubt, another great example of a B2B marketing strategy.

5. Revenue river and Reis

Reis, a leading national provider of commercial real estate data, trends and analytics, had social media completely neglected. Many times industrial

companies are not aware of the opportunity they lose to reach their potential customers.

What did your strategy consist of?

Revenue River planned a social media strategy and managed to increase Reis’s notoriety by 72%, in just 6 months.

It is true that a good social media strategy can help you increase the notoriety of your brand and reach more customers. But, do you know Social Selling? The Social Selling is one of the techniques that better sales are taking place in the new digital context. In the midst of digital transformation, companies must learn to adapt their sales processes to the new purchasing pattern of consumers if they do not want to be left behind. 

Therefore, we invite you to download this guide so that you know a little more about this strategy and what are the first steps you should take in Social Selling. 

6. New Breed and Bazile

Bazile came to New Breed looking for a partner to help them develop a new website on the Hub Spot CMS.

What did your strategy consist of?

First, a careful study was carried out on the preferences of its Buyer Persona in the provision of the contents of the web. Thus, Bazile presented, thanks to New Breed, its new web space with which the requests for downloading its Demo increased by 400%.

7. Smart bug and American Fitness Professionals & Associates

Wireframes, eBooks and design have been the fundamental pillars of

this inbound strategy developed through Hub Spot CMS.

What did your strategy consist of?

Smart bug team helped AFPA to create brand value through its digital strategy. Thanks to her, the free sample course has already been downloaded approximately 1,000 times with a conversion rate of 51%.

8. Lead Street and Lamest

Lamest has worked with Lead Street to implement an Inbound Marketing Strategy (with Hub Spot) on their new website, designed in WordPress.

What did your strategy consist of?

Develop a new website with a refined and elegant design, consistent with the image of the company. In addition to working on the brand, an internal job was done so that all the landing pages were well directed. Thus they managed to increase conversions.

9. Lynton web and Cypress Creek

Cypress Creek is a small pest control company that operates locally, but it is also a perfect example that not only large companies can do digital marketing. 

What did your strategy consist of?

The first step was to implement Hub Spot and its marketing tools to carry out inbound strategies. This CMS is an intuitive and practical tool with which to develop digital strategies. After that, various specific actions could be put in place to increase your inbound leads.

In conclusion, they increased their web traffic and their visibility.

As you can see, in the last 4 cases, the Hub Spot tool has been used to propose strategies that have obtained very good results. Do you know Hub Spot? Do you want to know how it works? Read the following article, and don’t hesitate any longer! 

10. Ids. Agency and Gastec

Gastec is a company dedicated to the sale of crystals for industrial purposes. With more than 50 years in the market, experience dictated that it was time to modernize to adapt to the market.

What did your strategy consist of?

Sales digitization was necessary. That led her to contact ids. Agency so that together they could implement a B2B marketing strategy with which it is expected to increase sales by 60% by 2020.

11. Digital web and Napoleon

Napoleon is a French asset management company. It has used digitate services as part of an Initial Coin Offering (ICO), which is a new financing method for companies operating in the block chain ecosystem.

What did your strategy consist of?

Through an Inbound Marketing strategy, Digital Web helped structure the communication and marketing campaigns of the company. A multilingual communication plan was implemented to transmit the information to its community of clients and followers.

Thanks to all these actions, Napoleon reached the objective of this first round of financing, which was set at 15 million euros.

12. Connect and in catalog

In catalog needed to improve its method of attracting web traffic in a sustainable and scalable way. In addition, the traffic had to be of quality, since until now their attraction system was based on payment strategies, which meant a large investment with few results.