{"id":4534,"date":"2020-10-21T18:33:40","date_gmt":"2020-10-21T18:33:40","guid":{"rendered":"http:\/\/webonlinestudio.com\/blog\/?p=4534"},"modified":"2021-08-07T15:54:46","modified_gmt":"2021-08-07T15:54:46","slug":"how-to-take-advantage-of-featured-snippets-for-seo","status":"publish","type":"post","link":"https:\/\/webonlinestudio.com\/blog\/how-to-take-advantage-of-featured-snippets-for-seo\/","title":{"rendered":"How to Take Advantage of Featured Snippets for SEO"},"content":{"rendered":"\n

Over the years, Google has constantly sought to improve the performance of its algorithm for indexing and searching for information.<\/p>\n\n\n\n

In fact, Google’s goal has always been to be able to offer users an intelligent search tool, that is, capable of interpreting and therefore satisfying the user’s real \u201csearch intent “.<\/p>\n\n\n\n

To do this, it has released continuous updates of the algorithm that go exactly in this direction.<\/p>\n\n\n\n

In this scenario, the so-called featured snippets have assumed a leading role for SEO activities<\/a> and therefore for the indexing of websites.<\/p>\n\n\n\n

According to the guidelines of the algorithm, featured snippets are used to represent Children book illustration<\/strong><\/a> continuously updated content, which changes over time and refers to “events” that occur in real time.<\/p>\n\n\n\n

And of course \u201cevergreen\u201d content.<\/p>\n\n\n\n

What does this mean in practice? Simply that featured snippets can be leveraged for SEO of valuable content.<\/p>\n\n\n\n

The era of standardized content, created exclusively to “cheat” the algorithm, is now over.<\/p>\n\n\n\n

Google is now an intelligent entity and knows how to recognize what is artfully created for indexing and what is really useful and indeed of value for its users.<\/p>\n\n\n\n

The featured snippets are therefore a tool to give users the opportunity to find, among the billions of information available on the web, the most useful for its purpose or more in line with its search intent.<\/p>\n\n\n\n

But what are featured snippets in concrete?<\/h2>\n\n\n\n

Have you ever noticed when you search what the first page of results (SERP) looks like?<\/p>\n\n\n\n

At the top you will find Google Ads that is the paid advertising of advertisers.<\/p>\n\n\n\n

Immediately below you can see a box with a few lines of text and an image; and then the classic search results to follow.<\/p>\n\n\n\n

That box is a featured snippet.<\/strong><\/p>\n\n\n\n

Let’s try to clarify further.<\/p>\n\n\n\n

The featured snippets are not the so-called instant answers, that is the answers that google provides to specific standard questions (for example: \u201cwhat’s the weather today?\u201d);<\/p>\n\n\n\n

Nor the knowledge graph, the box that sometimes appears on the right when looking for a brand, a company, a person and a particular place;<\/p>\n\n\n\n

Nor the most popular rich snippets, those information that appear in the description of each search result, such as reviews.<\/p>\n\n\n\n

So what exactly are featured snippets?<\/p>\n\n\n\n

We can in 4 categories depending on the type of content they convey:<\/p>\n\n\n\n