If you’ve got heard of YouTube you’ll realize it may be a free online video storage site which allows you to view video content for free of charge . More and more business owners are slowly discovering how YouTube marketing goes to profit their business.
YouTube was founded in 2005 by Chad Hurley, Jawed Karim and Steve Chen who were ex PayPal employees. While at PayPal they saw the facility in simplifying a process and giving everyone an answer .
Because YouTube has grown and grown since 2005, you ought to really be using this in your marketing strategy. In just three months YouTube went from having zero visitors to over four million.
Today the number of visitors continues to grow. Did you recognize that the typical YouTube user will spend between 15 and 25 minutes each day on the site?
Google bought YouTube for $1.65 billion in 2006. You have the facility of the world’s biggest program teaming up with the most important online video site. This gives the business owner considerable YouTube marketing leverage.
In February 2011 YouTube had 490 million unique visitors monthly from round the world. They accounted are you able to believe for around 92 billion page views monthly . These are incredible figures. It is estimated that folks spend around 2.9 billion hours monthly on YouTube.
YouTube grew bigger than sites like Craigslist, eBay, MySpace and Blogger.com. A diverse selection of content is streamed from YouTube including concerts, TV clips, movies etc.
In the bad old days however there was no way of sharing video content. The videos took ages to load and tended to be long. You needed some quite special program to run the videos. This was never a pleasing experience for people and lots of turned off.
When YouTube came along it changed everything for the higher . You could finally embed videos in other websites or watch the video in your chosen browser. Gone were the times of slow loading video and jerky footage. We could finally watch a la mode and an enjoyable experience for all was had.
What about the quality of YouTube video. The picture and sound quality is right down to the creator of the video, but the overall playback quality of the video on YouTube is extremely good. There is little lag and therefore the video starts immediately. You can pause, fast forward or rewind the video.
How Does This Apply to Internet Marketing?
Video online is rapidly growing and seems to be getting bigger and bigger. It is time you were creating your own YouTube marketing strategy so as to market your business or products. Think about how you’ll best use video in your business.
You can use YouTube advertising to spread your message and drive traffic back to your website. Have you thought of all the sales you’ll be getting together with your YouTube marketing videos?
What about all the subscribers that would come your way from YouTube traffic. The more subscribers can mean more profit for your business. You need to start using online video today.
Internet marketing YouTube traffic will result once you create some videos of your product or service. Video marketing isn’t expensive and YouTube hosting is free. This is not the case with another sites however and that they could burn a reasonably hole in your wallet. Not want you would like in the least when trying to stay costs down in these tricky economic times.
Are you beginning to see why getting involved YouTube marketing will actually be beneficial to your business?
Generally it’s easier to rank a video than say an internet site or blog. The more folks that check out your video on YouTube, the more visitors you’ll revisit to your website. As more people view your video it’ll move further up the rankings also.
You will need some special YouTube marketing software to make your video content. Obviously you will need some kind of video camera. Yes you’ll use your smartphone or maybe one among the tiny Flip type cameras. However, for better quality a camcorder is usually my preference.
If your video becomes popular then you’ll earn some revenue from this as a part of the Google/YouTube revenue program.
Text sales pages into video content
Whenever i’m faced with an extended sales page I tend to scroll to the top of it pretty quickly. There is just an excessive amount of to read and most of it’s just not interesting enough. It would be far better to use one among the simplest kept YouTube marketing secrets which is to convert the text sales page into a video sales page.
Moving content engages better with the viewer. Nobody likes to read such a lot text, but if you’ve got a voice within the background or maybe an indication of the merchandise you’re promoting then you’re giving out a great visual experience.
People are naturally visual people, having grown up with the cinema and tv . We like to watch video content so don’t be afraid to make videos.
Have you ever received feedback in written form for any of your services? If so then go and dig these out because you’ll turn them into video testimonials. You show the text on screen and speak aloud the testimonial. This could be added in fact to your video sales page.