How Online Reputation Management and SEO Work Together

Any experienced entrepreneur understands the importance of a positive image to the success of any endeavor. After all, the momentum of a good reputation can help carry an Affordable SEO company, even if other aspects of its business are found lacking. With our dependence on the internet, online public perception matters more today than it ever has in the past. Word travels fast over the information superhighway, after all. Any insight and opinions of users about a brand over the World Wide Web can spread quickly and can influence the purchasing decision of consumers. It is for this reason that online reputation management SEO has become commonplace amongst many businesses, regardless of size or industry.

However, the question is how online reputation management and search engine optimization or SEO work in tandem. Here in this post, we’ll talk about what these two components of digital marketing are and how they affect each other. Continue reading if you want to know more.

Search engine optimization and online reputation management

It is common for people to confuse online reputation management with search engine optimization. While they might share similarities, they differ in both approach and purpose. And to understand how both work together to enhance a brand’s digital presence and elevate its visibility on the internet, you must first know how they are defined.

SEO. This refers to the process of obtaining leads and improving inbound web traffic through search results. As its name suggests, it deals primarily with the aspect of website optimization based on guidelines by the popular search engines to ensure that its pages can be easily interpreted, indexed, and crawled. Usually, businesses hire the services of SEO agencies to perform on-page, off-page, and technical search engine optimization to boost a website’s authority online to generate more leads and increase its conversion rates.
Online reputation management. This involves actions to improve the way a brand is perceived on the World Wide Web, such as monitoring review websites and staying on top of brand mentions on the social media platform. It ensures that its standing always remains in a good light to keep existing clients engaged while attracting new customers at the same time.

How SEO and reputation management can work together

The combined efforts of search engine optimization and online reputation management presents brands with opportunities not only to generate awareness and exposure for its offerings but to establish a trustworthy and credible reputation that will reel in prospective consumers. Listed below are a few ways in which online reputation management SEO works.

Helps establish brand recognition. You can’t please everyone. No matter how good your offerings or services are, there will always be users who will find fault with the business and aren’t afraid to let people know about it online. However, through SEO online reputation management, you’ll be able to stay on top of digital channels where your company is mentioned and protect its name before any damage is done to it. As a result, it will help you build better brand recognition than you would’ve had otherwise.
Enhances your local SEO efforts. When it comes to ranking, most search engines tend to favor content that satisfies the users’ queries the best. A considerable portion of the formula used by their algorithms is usually based on local listings, reviews, and NAP consistency. SEO and online reputation management can effectively help a business obtain positive consumer reviews to enhance its ranking on the search engine results page or SERP. It also ensures that the accuracy of the listing remains consistent across all digital channels.
Puts the company’s best foot forward. By leveraging the best online reputation management and SEO strategies, a company will have much better control over its brand mentions to produce a more positive narrative. It will help you highlight reviews from satisfied customers while trampling fake feedback and negative results in the process.
Provides better lines of communication. Websites, social media pages, and other digital platforms don’t just serve as a consumer touchpoint. They are also mediums to communicate with both your existing and potential customers. Through search engine optimization and online reputation management, you can acknowledge sentiment, address concerns, and respond to queries to turn users into loyal followers.
Improves trust. Research shows that almost eighty percent of all consumers depend on online reviews when it comes to making a purchase. Studies also show that customer insight can build trust with a brand and influence others to spend on its offerings. What this means is that earning the trust of your audience is the best way to attract them to your business, and to do so, you’ll need to rank higher in Google’s search results. SEO and reputation management makes this a possibility by allowing you to stay on top of reviews and turn negative customer experiences into positive ones.
Drives sales. Let’s face it: the goal of every business is to make a profit. There’s no getting around this fact. If a brand is visible online and has a good image, then it is likely to attract more customers, leading to higher sales numbers. Since reputation management and SEO are all about instilling confidence and creating awareness respectively, incorporating both to your digital marketing campaign can help you generate more revenue for your business.
Prevents negative perception. A bad reputation can have a more significant impact on a business than it is given credit for. It can potentially force a company to go belly up if left unchecked. However, with a combination of search engine optimization and reputation management, you can keep this from happening.

Conclusion

Online reputation management and search engine optimization work hand-in-hand to achieve the same objectives for a brand. Both need each other to maximize the possibility of reaching their goals. Without one or the other, not only is the image of a company likely to be chipped away by negative feedback. But there’s also a chance that it won’t have enough visibility to attract its audience. With online reputation management SEO, you’ll surely be able to keep both from happening.