Sun. Sep 20th, 2020

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City Signage Is Better Designed By Experts

3 min read

The trends with signage change with time. This is due to the developments taking place in technology. Now we can see a lot more digital advertising signs being used in the big cities. Some cities are also in use of digital displays to guide visitors from one place to another. These display the bus schedules, distances from one place to another and even weather news.

Cities that own such signs can also make a lot of money by allowing big brands to advertise their goods and services. This means a good source of income for cities. The promotional technique of displaying signs in busy areas where traffic is high always works for big brands. Such advertising is expensive but the returns on investment are also very high. Mass advertising boosts sales quickly and consistently.  Companies that want to get a better market share tend to engage in this form of advertising. The market leaders also like to spend a pretty penny on such advertising to maintain their market lead. While printed signs and banners remain popular, digital marketing techniques prove to be more superior. You can convey multiple messages using large LCDs. These displays can be specially designed for you in the size you like by companies that manufacture them. 

Messages displayed at busy intersections are seen many times by the audience till they convert them into buyers. The messages you display have to have your corporate colors and logo so the audience can identify you. These signs will constantly connect you with the customers and this way work towards building a high level of brand loyalty.

Signs speak to potential customers and need to be designed by experts. When placed near the roads you have to have a bigger font so the riders in speedy cars can also read the sign easily. The height of the signs is also considered during implementation as road signs have only a few seconds to grab attention.

City signage is managed by the cities. Businesses have to pay the city a certain amount of money to rent the city space. There are many city regulations in place that companies need to abide by. Every city is responsible for its wayfinding signage and has to get it designed itself. They hire local companies that repair and replace the signs. The amount of information you can convey is limited on each sign. Letters are usually dark blue or black or red as these colors are more readable on a contrasting background.  The backgrounds are usually white or yellow.  Best yard signs are yellow on black, black on yellow, white on blue, and black on white. Research has shown that signs with borders are more absorbed by the audience than those that do not have one.  City signage needs to have a crisp presentation and also need to have 30-40% blank space so the eyes can rest easy. Too much clutter in a sign drives attention away.  These days, cities are stricter about the type of signs allowed outdoors. It is advisable to allow an experienced city signage design company to do the job for you. They are familiar with all the municipal codes and will help you with outdoor advertising.

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