Best Ways To Monetize Mobile Games

If you are a part of a game app development company, you will be able to relate to the concept of monetising a game app. Creating or designing a world-class game can be quite fun but making money out of it is an entirely different task. It can get more and more challenging with the increasing competition levels in the market.

Here, we have compiled a list of the best ways to monetise a mobile game. If used precisely, one can benefit from these basic yet smart ways.

In-game app purchases

Let us begin with the most commonly known method of monetisation, that is, in-game app purchases. This can work the best for you if you are already established in the market and can make your users pay for it. Even if you are new to this world and want to make money with this method, you can still choose it in the long-run. However, it would be best to make your game free to download. It will help the users become familiar with the game before making the decision to purchase. A combination of cheap and expensive in-game items will help you balance well and make a good profit in the long-term. Just make sure that your users know from the very beginning about the in-app purchases offered by your game app.

In-game ads

A lot of Android game app development companies have been using this method for making money through game apps. While players are allowed to download the game for free, the developers earn money from the mobile ads that pop up on the game screen. Advertisers target very wisely these groups of online gamers that can be their potential customers. However, to be counted as a reliable gaming app, you as a developer will have to strike a balance between ads and the user experience. You will have to maintain both the quality and the quantity of the ads. Developers along with advertisers can plan accordingly and then execute the number and type of ads for different players based on the research.

Mobile ad mediation

It is a very method of monetising mobile game apps that is based on in-app ads. It helps app developers earn more money. To increase ad revenue, a mobile game app development company will have to work with multiple ad networks. The process of ad mediation comes in when the number of networks starts growing and it becomes difficult to track and manage them. With the ad mediation platforms, you can add various ad networks and work with all of them at a commonplace. So it basically functions as a common platform for the developers and the ad networks.

Data monetisation

We can say that this is a good alternative to in-app ads. It is best for mobile games with a large number of daily active users. Data monetisation is the process of the collection and transfer of data from a mobile game to a data collector. Generally, these data collectors are advertisers, marketers, and different companies like telecoms. Note that only non-personal data like device type, country, and screen size is collected. It works somewhat like ad mediation. The more data collectors you work with, the more revenue you will be able to generate.

Paid games

The last one on our list is the idea of making your game a paid platform for the users. If your game or company is well established and popular in the market, you can preferably think of launching paid games. Say, for example, Minecraft is a paid mobile game, but it still stands amongst the top-grossing games in the app stores. Also, note that a lot of users would pay one time instead of watching ads every time they open the app. So, if your fanbase has such types of people, you can surely go for this idea.

Conclusion

Now that you are quite well-versed with the various common and effective methods of monetising a game app, we hope that you set out to try one or two of them. Not that you cannot experiment but make sure that you do it wisely and with accurate measures and precautions. Choose the ad revenue model that will suit the best for your game app development company, game popularity, and other important factors. Start early and let your game app revenue boost up in 2021!