We live in an extreme era, where almost every minute a replacement brand is born. The competition is so immense that marketing becomes as tough as being a chef in hell’s kitchen, especially for those who still use the old and traditional ways of marketing. Internet, at now of your time is that the undisputed champion among all the mediums of the marketing and advertising. If we pitch a marketing campaign to our audience and that they are unaware of it, then it’s almost like giving a flying kiss to a woman in the dark where only we know about what we are doing and nobody else does!
The biggest Social media marketing benifits is that the ease to focus on the niche. Now days, people search to Internet for each little information they have , which makes Internet even more immortal. Suppose, if we need to sell a guitar, then instead of advertising on the mid pages of Mumbai Mirror, it might be much effective to advertise on sites that exhibit Pink Floyd guitar chords. In the above mentioned case, our audience is most likely a young and aspiring guitarist, whose chances of visiting music related websites are much more than him reading a news paper or a magazine.
Another prominent feature of the Internet, which benefits the marketers, is the facility of conducting surveys at a very low and negligible cost. We can use an array of features on the web site , like visitor’s polls, online surveys and other statistics to seek out out the insight and therefore the opinion of the visitors. It also enhances the two-way communication process between marketers and customers, which is extremely important to seek out out the customer’s point of view.
One of the most important and most useful Internet based inventions of this century is that the social networking. Facebook, Twitter, Orkut, LinkedIn, Flickr, etc. had an enormous impact on the youth and have successfully become the craze of the state . There is hardly any youngster in the urban areas, who is not active on social networking websites. Even the agricultural youth is getting familiar with it gradually. It makes it very easy for the advertisers to focus on the youth and pitch their campaigns consistent with the newest trends. According to a report, after few years, India would be having the most important youth population within the world. This makes social media platforms even more significant.
Here are some really interesting facts; according to a survey, currently there are more than 81 million Internet users in India and the number is supposed to reach 237 million by 2015. These statistics are sufficient enough for the marketers to know the importance of Internet marketing in our nation. Marketing via Internet is additionally rock bottom as compared to other mediums, like television, radio and medium . Internet marketing helps us find the potential customers, who are already within the search of products and what makes it simpler is that the purchasers can purchase those products right away. A website acts sort of a virtual showroom for the marketers to showcase their products and achieve immediate sales.
This saves tons of cash , which is typically spent on the rent of outlets and salaries of salesmen, workers, etc. Online pay per click marketing method is exceptionally effectual in identifying the reach and knowing the precise number of views per banner, which isn’t possible in the other medium. What makes Internet marketing an epitome of success is its global reach. A local product are often recognized by the worldwide audience, which is another advantage to the marketer. Knowing these few facts, we will staunchly say with all due reference to the normal mediums that the web marketing is here till the Armageddon.
Hi fellas, I am Manish Rao and I am an amateur writer. Do give me your feedback if you read my work, its a great help for a writer and I know that ya’ll know that! cheers.