Every blogger would always want to be able to provide quality content. However, whether you really do it or not is a choice. Yes, the choice is whether you are willing to spend more time, energy and thought to produce content that is meaningful and interesting to the reader; or instead take the easy way by creating content that is just as is at every opportunity.
Whichever you make a choice, will certainly affect the overall performance of the blog that you manage. But basically, if you want your blog to grow, you need to always present the best content for readers, and even achieve a high SEO rank on the SERP.
Then, what things can you do to create content like that?
1. Make Original Content
One of the absolute benefits that you can get by creating original content is to be free from penalties given by Google for acts of plagiarism. That is, the original article will not be taken down by Google because it duplicates content from other sites. Because of this, the article has greater potential for surviving on Google’s search results and is able to achieve sustainable traffic.
However, original content is not just content that you actually write yourself and is not a copy-paste. Original content also means that the ideas you use are original. Of course, content like this tends to have a higher value in the eyes of the reader. So, there is no harm in diligently making original content.
2. Create a Powerful Headline
Headlines are generally the first thing that is captured and processed by the reader when they want to read an article. That is because the headline is located at the beginning of the writing, so it will determine the readers’ interest to continue to give their attention to your writing or not.
The same thing was stated by content expert from assignment help Melborne: “On average, 8 out of 10 people will read the headline of an article, but only 2 people will continue to read to the end.”
Therefore, make sure you take the time to create a headline that is powerful for your writings. The form is only one sentence, but the headline has a role to represent your entire article.
Therefore, if the headlines that you use seem mediocre, the reader will also not have a deeper interest to examine your writing further. Conversely, if the headline you use tickles, the reader may be curious to know the whole article that you are presenting.
3. Give Answers to Readers’ Questions
Want your content visited by many readers? If so, present the information they are looking for. The logic goes like this … when the reader decides to look for information on the internet, of course, they come with a question and want to find the answer.
Therefore, you should first research what topics/issues are currently busy being the talk of your audience. When you have found a topic that is popular and much sought after by your readers, then you work on writing that discusses it.
If your writing successfully answers the questions they have, your article is guaranteed to sell well. Not to mention if it is supported by an interesting concept, as well as the appearance of the design that spoils the eye.
4. Accurately present information and its sources
Quality content is credible content. That is, the information contained in it can be justified clearly. When your content has a character like this, it’s only natural that readers end up liking your writing and visit often to read other articles on your blog.
For that, you need to present content that contains accurate information. You can work on this by researching from a variety of sources, so you can ensure that the information you can share with readers is valid.
As far as possible, check information from official sources that do have factual data on related topics. Avoid copying information from sites with unclear data sources. In connection with this, you also need to include the source of the information that you quoted so that the reader can also know and be sure that the information you are conveying is not from a fake source.
5. Serve Content that Can Be Implemented Real
Has it ever occurred to you why tips articles are so popular out there? Yes, because the article has a higher benefit value. In addition to educating readers with the knowledge presented, tips articles also provide information on how to do things better on target.
In essence, the article is considered more useful by the reader. Therefore, if you want to make an article that works, write an article whose information can be implemented by your reader. Thus, they can feel directly and real benefits from the articles you share.
6. Pack Content for Tickling and Engaging
Informative content is sometimes not necessarily able to attract the interest of your reader. However, it’s different if you can package it to be able to tickle your curiosity. The more they are intrigued by the discussion you give, the more likely it is for them to be more engaged with your content.
Then, how do you make your writing more engaging? The easiest way you can do is to leave questions for your readers, especially questions that invite them to reflect new knowledge from the information you have presented.
Another tactic that you can also use is “promising” answers to questions that you raise in the article at the beginning of your writing. When readers feel guaranteed to get answers to what they are looking for, they will tend to be more willing to put greater focus on your writing.
7. Write Content Short and Concise
You know that the attention span of modern society is very short and the numbers are decreasing? One contributing factor is a high level of activity, so people are more easily distracted and feel they don’t have much time to spare. Therefore, it’s only natural that readers also have the attention that tends to be short to consume blog content that is spread on the internet.
On the other hand, as a blogger, it is also your job to strive so that readers can enjoy the content that you present comfortably. Therefore, to simplify your reading experience, you need to make sure that the content you present is packaged in a short and concise manner. That way, readers don’t need to spend a lot of time getting information from your writing.
Whatever the purpose of the blog you have, it is important for you to always strive to create and present quality content for readers. Because after all, quality content that is informative and neatly packaged will always be more interesting to the reader than the idle post that is made just for fun to fill leisure time.
Therefore, don’t hesitate to add supporting elements such as photos, infographics, and videos to increase the value of your content. Because visual allowances will always make it easier for someone to process information.
In addition, do not forget to also be diligent in updating the content that you have published. This is intended to make your content more sustainable so that it remains relevant and functional over time. Tricks like this will be very useful so that each of your blog posts still gains traffic.